I struggled to figure out the colour scheme for my shop.  My original plan was based around an image I saw on a bridal blog - I call the scheme “cream, oyster and chocolate.”  While it looked great in the inspiration photo, I found it difficult to translate into the website.  And the thought of never using a “pretty” colour in my letterhead or logo made me a bit sad.

A few months ago I clipped out this colour palette from Domino.  It was perfect: subtle, elegant, relaxing, “Swedishy” with a hint of “pretty”.

I tweaked the scheme slightly.  The paint colours they recommended didn’t provide quite enough contrast for online viewing.  But I think the overall effect is just right!